Fiinu

Fiinu was stepping into a tough market where traditional banks dominated. They needed a brand that felt trustworthy, modern, and approachable—one that stood out while still feeling familiar to everyday banking users. The challenge was to design an identity that reflected their Plugin Overdraft service: simple, seamless, and built for financial inclusion.

My Role

As the founding designer, I was responsible for shaping Fiinu’s brand from the ground up. I worked closely with the founding team to define the visual identity, tone, and overall brand experience. My focus was to create a design system that felt modern, inclusive, and easy to trust, ensuring that Fiinu stood out in the fintech space while maintaining a sense of familiarity for everyday banking users.

From logo design to website and marketing assets, I crafted a cohesive brand experience that aligned with Fiinu’s mission—making financial services more accessible for everyone.

Services Provided

creative direction

branding

user experience design

web design

logo design

The Goal

Creating a Trustworthy and Modern Banking Brand

Fiinu needed a strong brand identity that positioned them as a credible and innovative player in the financial space. Since they weren’t a traditional bank, the challenge was to build a brand that felt both fresh and familiar—balancing innovation with trust. The goal was to create a visually appealing, user-friendly, and accessible brand that resonated with a wide audience, from financially savvy users to those underserved by traditional banks.

The Objective

Build a Recognizable and Distinct Identity

Fiinu needed a brand identity that felt modern, credible, and approachable while standing out in the fintech space. The challenge was to design a visual identity that reflected Fiinu’s Plugin Overdraft service—seamless, simple, and built for financial inclusion.

By focusing on clean typography, structured layouts, and a fresh color palette, we crafted a brand that balanced trust and innovation. The result was a cohesive identity that worked across all touchpoints—from the website to marketing materials—ensuring consistency and clarity in every interaction.